Client: New York Stock Exchange (NYSE)
Year: 2025
Theme: Community holiday celebration featuring the lighting of the NYSE Christmas tree — a tall spruce decorated with lights and ornaments — to officially usher in the holiday season.
Goal: Each year, the marketing team presents multiple visual directions for the annual tree lighting. The strongest design direction was chosen and implemented.
NYSE ANNUAL TREE LIGHTING
Event Branding | Theme Development
My Role: To create a cohesive, elevated holiday visual system that reflects the NYSE’s heritage and credibility while feeling warm, inclusive, and celebratory.
The design translates seamlessly across physical and digital touchpoints, including stage elements, signage, environmental graphics, and digital assets.
Approved Design
Exterior facing designs – Blue
Interior facing designs – Cream
Street Lamp Banners
Activation Tent Banners
Sample with logo/company name placement
Stage Banners
Front, Angled and Left View
Step and Repeat With Panels
Tree Base Wrap
Left Image – Front and Back Panels
Right Image – Left and Right Panels
Tree Wrap for Transit
NYSE Building: Interior Windows
NYSE Building: Exterior Windows
Additional Design Concepts
2025 Concept 02
2024 Concept 01
2024 Concept 02
